Mitsubishi Motors of North America Make a Push for Driver Safety



Based off of a 2016 Centers for Disease Control and Prevention study, it was found that car crashes are the number one cause of death among teenagers in the United States. Mitsubishi Motors dealers are coming together to find a solution. 


Hallmark Mitsubishi of Madison and Tim Short Mitsubimish of Clarksville have teamed up to offer a free advanced driver training program for teenagers between 15-19 with a valid driver’s license or learner’s permit and at least 30 hours behind the wheel. The class was held this past weekend on November 9th-10th and was instructed by a nationally recognized nonprofit organization that regularly conducts similar trainings nationwide each year.


Mitsubishi Motors of North America Inc.’s (MMNA) new corporate social responsibility (CSR) initiative known as “Small Batch-Big Impact” is supporting the Nashville-area dealers’ efforts. This initiative aims for the company and its dealer partners to come together and redefine the term “CUV” to mean “Community Utility Vehicle.” This CUV program intends to loan out vehicles to small nonprofits and start-up social benefit companies in order to help support their local communities.

“’The Small Batch – Big Impact’ initiative and Community Utility Vehicle program are based on the idea that small actions can lead to big change,” said Kimberley Gardiner, vice president and chief marketing officer, MMNA. “Many of our dealers around the country are already engaged in these kinds of efforts in their own hometowns, and we’re glad to be able to support Hallmark Mitsubishi and Tim Short Mitsubishi in the very worthy endeavor of making the roads around Nashville safer for everyone.”

The Nashville training program is called the Mitsubishi Road Safety Rally and all participating tennagers had to be accompanied by a parent or legal guardian who were also expected to actively participate in the training. The program allowed the participants to sign up for a four-hour session that included 30 minutes of classroom theory and nearly three and a half hours of driving instruction. Participants sat behind the wheel of a 2020 Mitsubishi Outlander Sport or a 2020 Eclipse Cross and received instruction from former law-enforcement officers, professional racers, and stunt drivers.

The training program consisted of important lessons in Distracted Driving Awareness, Panic Braking, Crash Avoidance,  Dropped-wheel/Off- Road Recovery and Car Control/Skid Recovery. The aim of this program was to teach teenagers how to handle common on-road emergencies as these situations are the cause of the majority of crashes on American roadways.


Categories: News
)