For the second year in a row, Mitsubishi Motors North America, Inc. has been the fastest-expanding Asian brand in the U.S. With nearly 100,000 vehicles sold in the last calendar year, the company has shown a 2.3% increase in sales when set against 2018’s numbers. There are a few different factors that contribute to this success.

The New Outlander

The 2020 Outlander Sport made its debut, and the hype surrounding the new model may have contributed to the Outlander Sport sales totaling 26,150 for the year-to-date. The fact that the redesigned Outlander Sport is now becoming widely available starting this month, so continued growth is anticipated.

The Efficient Mirage

As the most fuel-efficient non-hybrid vehicle in the United States, it’s no surprise that sales for the Mirage were way up from the previous year and September—9.6% and 28.4% respectively. Even as larger vehicles like SUVs and crossovers continue to encompass more of the market, the Mirage has held firm as an example of the staying power of a properly built car.

The Growing Network

Three new dealerships for Mitsubishi are being added to the company’s growing network in the United States. These new jobs, increased market presence, and more robust customer support network are clear examples of the continued success of the company and commitment to driver satisfaction.

These are just a few of the ways that Mitsubishi has demonstrated its ability to adapt and build a successful business in a changing market. Shifting trends in vehicle style preference, a new headquarters location, and continuing to implement advanced technologies in their fleet prove that Mitsubishi Motors North America is a growing power in the U.S. automotive markets.

Categories: News